“That’s just not the way it should work,” Charles shared, frustrated with traditional property-selling methods in Singapore.
Selling his unit in the small Eastwood Centre development was poised to be an enormous challenge. Compared to the big, flashy condominiums drawing everyone’s attention, Charles felt his unique property was overshadowed. He wanted something more, something different, something that would make his property stand out, fast — after all, he was going to move out of the country in three months.
That’s when he found Propseller.
By choosing Propseller, Charles’s property didn’t just sell. It sold $10K above target price in less than 2 months, even as private property prices were experiencing a downturn in Singapore.
The secret behind the success
Propseller’s unique approach was what Charles needed.
With the right marketing tactics and strategic advertising, they brought his property into the limelight. Within two months, Propseller received 24 qualified prospects and 2 offers, including one $15,000 above listing price.
The cornerstone of this success, and what truly set Charles’s property apart, was the creative use of professional video tours included in the Propseller Premier offering.
How Propseller put Charles’ unit in the spotlight
The professional video tour provided by Propseller wasn’t just about “putting lipstick on a pig”, as Charles reflected.
Here’s why video tours transformed Charles’ Condo sale:
- Saved time for the seller: By allowing potential buyers to virtually explore the property, only truly interested parties requested a physical viewing, saving Charles valuable time.
- Rose awareness of the development: It spotlighted Charles’s unique condo, sharing its unique selling points in a way photographs couldn’t, setting it apart from competing listings.
- Created a favourable first impression: The video tour established an emotional connection with viewers even before physically entering the unit. According to Propseller, this often leads to quicker decisions and a willingness to pay more.
- Reached a targeted audience: Combined with aggressive distribution through various social media channels, the video reached close to 100,000 potential buyers, turning Charles’s listing into a visually engaging experience that pulled people in.
By understanding the specific demographic most likely to be interested in Charles’s property and crafting a tailored marketing strategy around it, Propseller’s comprehensive strategy transcended conventional methods.
The results were tangible: the property was sold for $60,000 above the client’s expectations and in less than 2 months.
In Charles’s own words: “Propseller thoroughly identified the target demographic for our property and pinpointed those willing to pay our target price. Two months after the sale, I can say they nailed it.”
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Camille Jacques 