Mega developments – with over 1,000 units – offer home buyers plenty of perks; more facilities, lower maintenance fees, and even onsite commercial units. However, when it comes time to sell, homeowners could face many competing listings in the same development. The prospect of a price war, or taking longer to sell, can be daunting.
Rosna, a condo seller, found herself in such a situation recently. Her home was located at Melville Park, a mega development with 1,232 units. She was referred to Propseller by another satisfied client. Within 9 days of listing, the team assigned to Rosna successfully negotiated an offer for $100,000 above past transactions (same floor area and floor level), at her target price.
Selling high by standing out from the crowd
The competition for Rosna’s unit was tough, with 10 other listings for similar-sized units in her development.
Propseller crafted a marketing plan to overcome this challenge. First, Propseller’s Valuation team reviewed historical data, market trends, and competing listings to price Rosna’s unit. “We listed the subject property competitively while ensuring sufficient but not excessive room for negotiation,” commented Propseller Valuation Expert, Gim Chuan Ong.
But even with the right pricing strategy, catching the attention of buyers scrolling through many similar listings on property portals is not easy. As part of Propseller’s service offering, the Listings marketing team organised a professional photoshoot at Rosna’s unit. When her listing went live, every carefully-selected photo presented her home in the best possible angle and light to buyers.
With the right price, and the right marketing, Rosna’s listing attracted 10 potential buyers in one week.
Rosna’s property listing photos, taken by professional photographers
Selling fast despite the low peak holiday period
Rosna’s unit was listed 3 days before Chinese New Year. She knew that selling a property during this period could be challenging, when buyers were busy with festivities and gatherings.
Advertising the unit as widely as possible was the best way to find the right buyer in the shortest time. Propseller’s Listings marketing team advertised Rosna’s unit on more than 7 property portals. As enquiries flowed in, Propseller’s Enquiries team worked through Chinese New Year to qualify the eligibility of each prospective buyer, and set up viewings quickly.
This team-driven approach helped Rosna sell her home within 9 days, despite the holidays.
The Propseller Difference: More than a top agent, get a team of experts
Unlike typical property agents who have to handle the entire sale process single-handedly, Propseller agents are supported by a full team of specialists. They ensure faster turnaround times and expertise in every stage of the process for clients like Rosna.
Propseller’s proprietary Owner Dashboard enabled Rosna to track the progress of her sale in real-time. From the number of enquiries her listing received to the feedback from potential buyers, she had complete transparency throughout the process. No more unresponsive agents!
Track your sale anytime, from anywhere with your Owner Dashboard: Listing Performance, Viewings Feedback, Offers, Property Valuation
Rosna benefited from the expertise of Senior Real Estate Consultant Florence Ho as well. Specalised in the East, and ranked #12 agent in District 18 (Pasir Ris / Tampines)*, Florence was very familiar with what buyers look for in the area. By highlighting the exclusivity and true value of Rosna’s unit, Florence was able to create a sense of urgency among potential buyers.
*Source: data.gov.sg, Resale Residential Transactions in 2022
Best of all, this team-powered service is all-inclusive for as low as 1% commission, half the market rate.
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