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Published on: August 2020

Summary
  • Role: Growth Marketing Manager / Team: Marketing
  • Status: Full-Time / Start Date: ASAP
  • Location: 380 Jalan Besar, Singapore 209000, SG (Lavender Area)
  • Published on: August 2020
About Propseller

Propseller is the “Modern Real Estate Agency that Stands by You”. Our mission is to help our clients achieve the most when making one of the biggest financial decisions of their life: selling, buying, or renting real estate. We do that by offering them the state of the art real estate agent service of the 21st century: highly valuable, completely transparent, and fairly priced. A service that will, hopefully, make them love real estate agents (again).

At Propseller, we are building the first technology-powered real estate brokerage in South-East Asia. We elevate the most human part of the service, with top agents you can trust. Then, we industrialize all the rest, with technology and centralized operations. By rethinking the way properties are transacted, keeping what works and changing what doesn’t, we are able to deliver more while charging less. In Singapore, where we currently operate, that means we sell homes 2 times faster for only 1% commission (vs. 2% standard), saving people S$10,000 per transaction on average.

Are you looking for the “next big thing”? Real Estate is the largest asset class on earth and we are on a mission to make it better. Do you enjoy learning and growing every day in a dynamic start-up environment? We have assembled a highly driven “AAA” team of real estate, growth, and technology professionals. Our current team members studied at top universities (NUS, INSEAD, ESSEC, St Gallen, etc.), and founded/were early employees in top startups.

In July 2020, Propseller was ranked #15 in TechInAsia ranking of Top 50 rising startups in Southeast Asia. In August 2020, Propseller raised S$1.4m Seed Round from top VCs such as Target Global, Sequoia and Hustle Fund and industry experts from Lazada, Google, Expedia, Sotheby’s, PropNex or PropertyGuru. As of August 2020, we are a team of 10 people. To support our growth, we are hiring 15 people as-soon-as-possible. We are multi-cultural and we collectively speak a total of 8 different languages. We enjoy having fun while working hard in a diverse environment. We are assembling an A-team and are hiring the best for every role.

Role Description

We are looking for an entrepreneurial, founding-team-member growth hacker/marketer to join us to plan, execute and manage the entire customer acquisition funnel. Reporting directly to the CEO, you will be the first full-time employee focused exclusively on growing acquisition. Over the next 12 months, you’ll be responsible to grow reach and leads 5x year-over-year. We are looking for someone who can do this now and thereafter grow with the team: hire and lead the future Growth & Marketing team. In the first months, you will be closely supported by senior advisors and consultants.

Duties & Responsibilities
  • Own 6 digits budget, growing quickly
  • Drive lead volume via performance, organic and offline channels
  • Drive lead volume via growth hacking activities
  • Build out marketing funnels, CRM practices and lead scoring
  • Own tracking systems, dashboards and reports that drive analysis and insights
  • Leverage these insights to take actions driving success
  • Develop and implement testing strategies to improve conversion rates
  • Ideate & proactively propose new projects that could improve user acquisition, activation, and retention
  • Select and work with creative vendors to produce the content you need
Ideal Candidate

You will succeed if you have a startup mentality of “getting sh*t done”, and you will grow as the company scales. You will take pleasure if you like making an impact and what you need for it is a clear direction and the resources to get there. If you are insanely bright, hard-working, humble, and looking to build a career with an exciting and fast-growing PropTech start-up backed by the best in the industry, this is for you.

Requirements
  • Bachelor/Master degree in Engineering/Business at a leading university/school
  • 3+ years experience in a fast-paced environment (consulting, investment banking, agency, start-up) including 2+ years experience in online marketing
  • Proven track record of scaling spend without compromising efficiency
  • Excellent analytical skills. Between “Quant” and “Storyteller” marketer, you’d choose “Quant”
  • Detailed knowledge of digital marketing platforms, tools and best practices in the B2C landscape
  • Hands-on, collaborative mentality
  • Preferred (not mandatory): working knowledge of CRMs, marketing automation tools, Python, VBA, SQL, HTML, CSS.
You Get
  • Central, iconic office near Lavender, Bendemeer and Farrer Park MRTs
  • Opportunity to make history and help thousands of people on the biggest financial decision of a lifetime
  • If you are a foreigner, we will sponsor your Employment Pass application
Recruiting Process

Ideal length: 2 weeks

If your application is selected:

  1. Three questions to be answered via email
  2. Interview 1 – Video Call: Introductory call
  3. Case to be prepared at home
  4. Interview 2 – Physical: Case presentation
  5. Interview 3 – Physical: Meet with our CEO
  6. Interview 4 – Video Call: Meet with a subject matter expert (investor, advisor, etc.)
  7. Welcome aboard!
Compensation

Base salary + stock options.